Notorious B.O.B.  and my 1st food challenge in United Kingdom here at Man Vs Food London. This is roughly a 9LB burger. You only have 40 minutes to eat it and no gettin' up. You pay £80 ($100) for the burger regardless. If you win you get £350 ($438) so you walk out with £270 ($338). If you lose you are out the money for the burger.